Search Engine Optimization (SEO) is always changing, but one concept that has become a cornerstone of success is E-A-T. Introduced in Google’s Search Quality Rater Guidelines, it stands for Expertise, Authoritativeness, and Trustworthiness. Later in 2022, Google added an extra “E” for Experience, turning it into E-E-A-T. While E-E-A-T is

Digital marketing has experienced significant growth in Kerala, driven by increasing internet penetration and the rise of mobile technology. As more businesses recognise the importance of establishing an online presence, the demand for effective digital marketing strategies has surged. with their vibrant business communities, Calicut and Malappuram are at the forefront of this digital transformation.

Artificial Intelligence (AI) has swiftly become a game-changer in the world of digital marketing. Its capabilities are reshaping how businesses engage with consumers, optimize campaigns, and personalize experiences. AI not only enhances the accuracy of customer targeting but also play key roles in digital marketing such as empowers marketers to optimize campaigns dynamically, ensuring maximum effectiveness and relevance. In this article, we’ll explore the multifaceted role of AI in revolutionizing the landscape of digital marketing.