Artificial Intelligence (AI) has swiftly become a game-changer in the world of digital marketing. Its capabilities are reshaping how businesses engage with consumers, optimize campaigns, and personalize experiences. AI not only enhances the accuracy of customer targeting but also play key roles in digital marketing such as empowers marketers to optimize campaigns dynamically, ensuring maximum effectiveness and relevance. In this article, we’ll explore the multifaceted role of AI in revolutionizing the landscape of digital marketing.